In this day and age, our shopping options are endless. Companies spend millions of dollars catering to different consumer demographics each year. With all of the choice we have, sometimes it is difficult to pick a company or brand to stay loyal to. Companies are very aware of supply and demand, and since there is so much to choose from, the results are beneficial to the consumer. One way that competition among companies benefits the consumer is through the onslaught of sales and price reduction promotions.
Coupons are one incentive that companies use to reel customers in. Print circulars are another strategy that companies use, by rotating weekly sales. Circulars basically are advertisement pamphlets that list all of the things a store or company has marked down for the week. These are also called weekly ads. Many stores have such promotions, but one of the most famous is the Target weekly ad.
The Target weekly ad is particularly popular because it tailors sales to the customer in many ways. In order to apply savings for the customer depending on their specific location, the Target website lets you type in your zip code or city and state. A circular with local savings appears next, and customers are able to click on items of interest to enlarge them. Price, quantity and department location of the desired item all appear when something is clicked on.
The Target weekly ad is also successful in the genius organization method. Each week, there are different themes. For instance, this week there is a baby theme, and all items pertaining to babies are on sale. The Target weekly ad makes sure the customer views them as a one stop shopping location for all of their baby needs, from diapers to strollers.
Another method of the Target weekly ad is to focus on seasons and holidays, which just about every store does. From kindergarten to college freshman, Target makes good use of the back to school season to promote certain savings. All ages and genders can be enticed by the stylish book bags, computer software and soft dorm pillows, all on sale.
One thing that seems unique to Target is the sheer length of its weekly ad. Most company circulars are six to seven pages at most, while the Target weekly ad totals about twenty pages! The ever changing sales and large volume of items offered at a discount both make for great advertising, and you guessed it, big savings! It is a great idea to comparison shop for the best deals among different stores, so that the big savings will carry over to your spending budget.


Reference Coupon . Save money . Online coupon .

View PDF | Print View
by: susanbelly
Total views: 106
Word Count: 546