Blue Mountain creations, featuring the trademark company style of poetry and prose superimposed over a colorful nature background, spread joy wherever they are. Over 1,000 Blue Mountain e card designs are available to send electronically to a loved one to mark a special holiday or occasion. These messages are not available just to the English speaking world; greetings are available in many different languages.
Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz started the Blue Mountain cards company in the early 1970s as a vehicle for their illustration and poetry hobbies. They began by combining Stephens artwork and Susans free form poetry to create poster prints that embodied their shared feelings about life, love and nature, very much in keeping with the hippie culture of the time. The Blue Mountain cards company was initially conceived as a poster business when the couple persuaded a local Boulder bookstore to offer several of their posters on consignment. The popularity of the posters convinced Stephen and Susan to offer them to other stores in the area, and the business soon took off. Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. Stephen and Susan travelled the country selling their art, and business expanded so much that they soon branched out into gift books, calendars and stationery. Not long afterwards, they also transferred their art to Blue Mountain greeting cards. In fact, they were responsible for introducing the all occasion blank greeting card to the public. The company was also responsible for introducing expressive free form poetry to their cards, replacing the traditional, formal rhyming messages used up to that point.
Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The concept was a natural extension of the Schutz family practice of communicating with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages. The recipient received an email notification of the card and accessed it through an attached link to the company website. Greeting cards were never so easy to select and send.
Through the e cards website, Blue Mountain cards can now be sent in any number of languages all over the globe.

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by: al.sones
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